The worst selling mistake that you can make in the sales process has nothing to do with what you say or how you present yourself. Actually, if you’re going to make this mistake, it’s going to happen before you even pick up the phone or send an email to try and get in contact with a future customer.
It all comes down to the state of your data. Without a cleanly base, your data is going to negatively impact your sales techniques. Whether it’s bad or good data, it’s going to be the most impactful factor when it comes to closing a sale.
But today, we’re going to focus on the big selling mistake, which is going to be letting bad data into your sales life.
Here’s some things that might happen:
- Not having enough leads – Not enough data is bad data. There’s very little that you can do with your data if there just isn’t enough of it to make enough sales to meet a target. When you don’t have enough to work with, you’ll quickly find that your selling performance will suffer, as you’ll spend a decent portion of your day digging through the internet looking for new people to reach out to instead of actually reaching out to active leads.
- Wasting time wading through unorganized data – Without proper organizational techniques, you could very easily spend more time trying to make sense of the data that you have instead of utilizing it to make sales. To keep your data in good health, you need methods that make your data easy to understand and easy to search through.
- Having incomplete data – Similarly to unorganized data, incomplete data might make what you have nearly impossible to work with. Say your records are missing contact information like a personal email address or a phone number. If these records aren’t very easily accessible on the internet, you’re going to end up spending significantly more time doing research trying to find a contact point, rather than actually using this contact information to try and make a sale. Plus, there’s always the possibility that you might not even be able to find the information on the internet, which is going to make the record useless for sales.
- Wasting time on duplicate data – The worst data quality issue that any salesperson can have is duplicate data. When duplicate records are present, they’re going to mess up the sales process worse than any other data quality issue could. They absolutely have to be cleaned out of a database as soon as possible.
So how do you stop bad data from interfering with your sales process and ability to meet targets? What you need is a comprehensive data solution that’s going to take care of bad data before it ever even enters your database, relieving you from all of the problems that are caused by poor data quality.
The RingLead Data Management Solutions suite has tools that will help you generate new leads, taken in real time straight from the internet, enrich preexisting and incoming data for organization and incomplete fields, as well as clean your database of all existing duplicate records and prevent new duplicates from coming in.
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