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Datto Success Story

Using Normalization to Enable Routing | Datto Inc

Dory Viscogliosi discusses the need for data normalization to route leads properly.

Dory Viscogliosi (Senior Global Marketing Operations Manager at Datto, Inc) routes leads based off area codes and state, requiring these fields to be standardized within the database.

The RingLead platform allowed Datto to normalize and route a lead in one simple process.

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