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Front-end vs. Back-end Technographics

Both front-end and back-end technographic data are useful to sales and marketing – but what are the key differences? Asher weighs the pros and cons of both front-end and back-end technographics, and highlights how both are used to drive target account strategies.

Front-end vs. Back-end Technographics

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Front-end vs. Back-end Technographics