How to Use Marketo APIs
Marketo Champion Sanford Whiteman, author of the TEKNKL blog, is a seen-it-all web, database, and systems architect based in NYC. He’s the Creator of FlowBoost for Marketo and has created many of the ancient web apps still in use today. Sandy has worked as a technical consultant for the largest (some might say oversized!) Marketo customers, connected apps, and for Marketo themselves – earning himself one of the highest rankings of Marketo technical specialist on the Marketo Nation site. If you’re talking tech and Marketo, you’ve probably already heard of Sandy — and maybe even had a discussion with him in the online community!
In this video, he breaks down the definition of a Marketo API and shows how to use Marketo’s APIs across a variety of use-cases.
FULL VIDEO TRANSCRIPT:
First thing I want to do is really clarify what we say API and perhaps you guys already know it stands for application programming interface. But what I want to emphasize is that’s the thing that you talk to instead of talking directly to Marketo. It’s a common misunderstanding that an API means you have this deep like entry into the entrails of Marketo when you can do anything you want.
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