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Marketo Champion Series

Best Practices for Importing a List to Marketo

Watch as 3x Marketo Champion Elliott Lowe teaches you the best practices for importing a list to Marketo.

Watch the video from our Marketo Champion series to learn how to:

  • Import a list of leads from a third party data provider
  • Use an external data processing tool like RingLead to check for duplicates beyond exact email match
  • Search for matched accounts on newly created leads in Marketo
  • Automatically normalize incoming data to correct formatting errors and improve match rates
  • Improve lead scoring accuracy by enriching the data with contact and firmographic information

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