Marketo Champion Series
Best Practices for Importing a List to Marketo

Watch as 3x Marketo Champion Elliott Lowe teaches you the best practices for importing a list to Marketo.
Watch the video from our Marketo Champion series to learn how to:
- Import a list of leads from a third party data provider
- Use an external data processing tool like RingLead to check for duplicates beyond exact email match
- Search for matched accounts on newly created leads in Marketo
- Automatically normalize incoming data to correct formatting errors and improve match rates
- Improve lead scoring accuracy by enriching the data with contact and firmographic information