Watch as 3x Marketo Champion Elliott Lowe teaches you the best practices for importing a list to Marketo.

Watch the video from our Marketo Champion series to learn how to:

• Import a list of leads from a third party data provider
• Use an external data processing tool like RingLead to check for duplicates beyond exact email match
• Search for matched accounts on newly created leads in Marketo
• Automatically normalize incoming data to correct formatting errors and improve match rates
• Improve lead scoring accuracy by enriching the data with contact and firmographic information