How can I use InsideView to update contacts that have left their company?

Find out how InsideView can easily help you identify when key contacts in your database have changed companies.

Key Takeaways:

  • InsideView has three core ways of helping you identify when contacts in your database change companies 
  • Inside View tracks Employer ID and Executive ID for each person in their database. Executive IDs act as “social security numbers” and go with contacts regardless of changes to employment
  • InsideView goes beyond LinkedIn data to provide the most accurate and up-to-date information on employment statuses

View the Transcript

John Kosturos:
It sounds like you can triangulate and see if a person is currently with their business. This has always been a topic for me. As a SaaS salesperson, one of the best leads you can ever find is one of your customers who went to a new company. It’s extreme right now, with the situation we’re in, 30% of your database might’ve just turned over. So do you have any sort of service where I could submit you a list of my contacts or leads and say, “Hey, are these people still with this company?”

Heidi Tucker:
So the answer is yes. We have a few different ways to solve that problem. So just logistically, we have a professional services team. So if you submitted a list to us, we would have our professional services team analyze the list and clean it up and send it back to you with whatever the current information is that we have about those contacts.

We also have a product called Data Integrity that can run on your CRM and just identify on an ongoing basis when we have updated information about contacts like if we know that they’ve moved to another company. Then we also have APIs that can prompt you proactively when data that you’re tracking has changed. But how do we get that information is really the secret sauce because a lot of people use LinkedIn. We do, too, and it’s just a great standard of professional connections. But in a time like this where a lot of people aren’t at their company anymore, but they haven’t updated their LinkedIn profile, or if you’re an executive at a company, you probably don’t really spend time, even outside of a pandemic updating your LinkedIn profile… we have to figure out other ways. We don’t scrape LinkedIn at all, so we have to find other ways to know that somebody is not at that company. So we’re monitoring companies that are announcing layoffs, and then we’re looking at our database compared to what we’re seeing in the news. When we do identify that people have moved to the other company, then we can go ahead and make that change. Sometimes we know that they’re just not there anymore, but they haven’t landed someplace, so we show them in our database as a past employee at the previous company. Then as soon as we track them to where they currently are, we will update their current employment.

John Kosturos:

Heidi Tucker:
We track an Employer ID for every person in our database and an Executive ID, Executive IDs are sort of like your social security number. It follows you everywhere. You go from company to company, Employer ID is assigned to you when you’re at a specific company