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ABM Panel Discussion – Live Session

2021 ABM Planning with the ABM A Listers

Dec 3, 2020

1-2 PM ET

2020 proved to be a challenging year for B2B marketers, with teams forced to abruptly abandon plans and find new ways to achieve sustainable growth in the face of mounting uncertainty.

As businesses across the globe shut their doors, digital consumption skyrocketed, setting the stage for targeted programs like Account-Based Marketing (ABM) to reign supreme.

Providing Marketing and Rev Ops leaders with a proven, scalable way to maximize efficiency using fewer resources – ABM proved to be an agile and resilient approach to opening key opportunities.

This December, join ABM A listers for a live panel discussion around trends and predictions influencing ABM in 2021, a look at what worked, and what didn’t in 2020, and how to revamp your ABM program in order to initiate quick, high-value wins.

Meet our panel:

DeAnn Poe

VP of DemandGen, ZoomInfo

As the VP of Marketing at ZoomInfo, DeAnn and her team are responsible for driving top of funnel demand for the company's best-in-class B2B intelligence platform. She is a data-driven, versatile marketer with 20 years of experience serving in Demand Gen and MarComm functions at software companies across a variety of verticals. She loves building efficient marketing teams and advocating for the value of good data.

DeAnn Poe
VP of DemandGen, ZoomInfo
Strategic & dynamic marketing and demand gen leader with over a decade of experience

Tyler Lessard

VP of Marketing, Vidyard

Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing and video selling. As VP of Marketing at Vidyard, he’s spent more than 5 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. He is a frequent speaker and author on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices and how to blend art and science to create stand-out experiences at scale.

Tyler Lessard
VP of Marketing, Vidyard
Dynamic thought leader in B2B marketing, content marketing, video marketing and video selling with over 5 years of experience

Zach Alspaugh

Director of Customer Lifecycle Marketing, Sendoso

Zack Alspaugh is the Director of Customer Lifecycle Marketing at Sendoso. He leads out the Sendoso for Sendoso program working cross-functionally with marketing sales and customer engagement to develop best in breed sending strategies. Previously, he helped build out customer lifecycle marketing and ABM at Salesforce.

Zack Alspaugh
Director of Customer Lifecycle Marketing, Sendoso
Leader in working cross-functionally with marketing, sales and customer engagement to develop best in breed sending strategies for the customer lifecycle

Moderated by:

Alon Waks

CMO/Advisor

Alon Waks is a 4-time CMO/marketing leader and seasoned enterprise software executive, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon focuses on inbound, outbound and ABM, with compelling B2B2C content and results-based marketing programs.

Alon is a fractional CMO / Advisor today at growth phase companies in the martech and CX spaces. Alon led marketing prior at Kustomer, Bizzabo, LivePerson and 8x8, managing and scaling teams from 0 to 40, including BDR and revops functions.
Alon is a podcast host, community leader for executive marketers and a known speaker on B2B and B2B2C topics, with a focus on sales and marketing alignment, 1-1 and 1-few marketing, enterprise GTM, and a passion for Account Based Everything (ABM).

Alon Waks
CMO/Advisor
4-time CMO/marketing leader and seasoned enterprise software executive with over 20 years of Go-to-Market (GTM) experience

ABM Panel Discussion – Live Session

2021 ABM Planning with the ABM A Listers

Dec 3, 2020

1-2 PM ET

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ABM programs have been shown to result in significant improvements in pipeline growth. If economic uncertainty continues, these programs should remain a core element of the Marketing strategy.

Todd Berkowitz, Practice Vice President, Gartner

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