1-2 PM ET
Powering ABM using intent data and automation
B2B teams are widely adopting an ABM-centric approach to engage their most valuable accounts. But there’s a lot of behind the scenes work that must be done before being able to successfully deploy ABM campaigns at scale. From ICP mapping, to CRM validating, and everything in between, this on-demand webinar will help you set your ABM strategy up for success.
Watch now to learn more about:
- Identifying what intent topics to track for your unique business
- Building and adapting your ICP to power ABM
- Adjusting your ICP to include new companies based off intent signals
- Getting practical and tactical with your intent data and automation