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October 30, 2019

Segmentation for Success

Head of MarTech Operations RingLead

Elliott Lowe

Lindsay Khan

Recording

About this webinar

The importance of quality data in all things business is no longer a topic for debate–it’s a known fact. Collecting data is one thing, but knowing how to properly leverage it to scale your business is another beast entirely. Establishing a data vision, identifying critical data points, and normalizing and segmenting your data based on those points are all critical steps on your journey to sustainable, data-driven growth. In part one of our two-part webinar series we outlined how to implement data as a foundation for growth to improve your marketing results. Check out part two for the how and why of data normalization and segmentation, including how to input and output values and check fill rates.

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