WHAT IS BAD MARKETO DATA?
The point of marketing automation systems like Marketo is to automate communication throughout the customer lifecycle. When used correctly, Marketo can be a major asset for marketing and sales.
One of the biggest challenges Marketo admins face when trying to automate communication is bad data. Duplicates, nonstandard data, incomplete data, and inaccurate data wreak havoc on marketing campaigns every second.
This Whitepaper will teach you how to identify and reduce bad data in Marketo.
THIS PROCESS WILL SAVE YOU $$$ ON MARKETO RECORD COSTS
AND INCREASE EFFICIENCY IN ALL OF YOUR CAMPAIGNS!