Data Quality Management at the Edge vs Core

The average annual spend on data quality has increased significantly to $261, 000 in 2018 (Gartner). To get the most benefit, where should you enrich and manage your data first – MAP or CRM?

RingLead’s data orchestration platform enables you to enrich and manage both platforms for optimal processing and flow of data.

Are you looking to invest in the quality of data in your business, but are unsure where to focus?

Download our Data Quality Management at the Edge vs Core white paper to learn how RingLead can help you:

Understand the difference between edge and core data
Maintain data quality so that you can improve the sync and alignment between your MAP and CRM platforms
Speed up your MQL process by completing scoring with complete and enriched data prior to, or in tandem with, your CRM sync
Significantly reduce lead routing time with normalised and enriched data so assignment rules trigger immediately when records hit your CRM
Select a data quality management solution that can connect to any platform or any other component of your tech stack for seamless data flow.

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