One of the main reasons companies spend thousands of dollars on tradeshows and events is for the list of leads they get in return. Organizations that can efficiently and effectively import the file into their CRM are the ones who succeed in meeting their lead gen KPIs.
Uploading a list of tradeshow attendees to your CRM without a plan is like throwing money down the drain.
Once you get your hands on a list, it’s critical to get it into your database quickly and intelligently to maximize your sales team’s success.
Start your Import on the right foot. Download the checklist.